What is NIOUX WAVE /nu: wāv/?
If you searched for it in the dictionary, you might find a pronunciation, a part of speech, and a definition like: “fashion that is strikingly outrageous.”
For us, that definition is only the beginning.
NIOUX WAVE is an ever-evolving collaborative lifestyle brand, born from the combined ideas, influences, and lived experiences of its five founding members. Conceptualized to be an expression of shared creative vision-shaped by life in subculture and counterculture-translating those influences into something personal, wearable, and alive.
NIOUX WAVE is a reflection of the styles, scenes, sounds, and stories that influence us-offered up in hopes that others will see themselves in it and want to come along for the ride.
